88% of people remember the advertiser on a promotional product.


What are Promotional Products?

Promotional products are useful tangible items imprinted with an advertiser's name, logo or message designed to increase brand awareness among consumers. Promotional products are an incredibly powerful marketing tool since they allow a brand to connect with consumers by engaging their senses. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.

Do Promotional Products Work?

88% of promotional product recipients remember the name of the advertiser on the products. 85% of the recipients do business with the advertiser on the product. 83% of people like receiving them. Promotional Products Work.

Promotional Products Are The #1 Most Effective Form Of Advertising

The numbers say it all. You can get in touch with Millennials through promotional products. The opportunities are endless for creating powerful advertising that will live on. Get In Touch! with a promotional products professional today.

Why Top Advertisers and Media Buyers Love Promotional Products

Insights from top advertisers, marketers and media buyers; as well as consumers confirm the power of promotional products as a preferred advertising and marketing medium.


Promotional products are ideal for creating awareness.

People keep promotional products. 82% say they own one. While 47% say they have kept them for over a year.



The right promotional products for the right audience. Explore the options.

From lip balm to a wireless mouse to paper airplanes, promotional products come in all shapes, sizes and colors. In many cases, it’s even possible to obtain custom items that aren’t usually found in promotional product catalogs. If you can see it and touch it, it’s most likely available as a promotional product. This allows you to customize a marketing campaign so that it’s more relevant to a specific demographic you want to target.


Creating brand experiences that last.

Every day you hear about a new endurance race, a new music festival or a new community event. Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products?


Promotional consultants go beyond just selling products.

A professional and experienced promotional consultant will help answer your questions → even those you might not think of or didn’t know you needed to ask. He or she will be able to help you design a program to get results and save you time and money in the process.


Trying to Do it on Your Own?

Finding The Right Product

You know promotional products work and you have the advertising budget, but which one will work best for your brand and advertising message?

Unknown Risk

Sure you can google them. But what about product quality, product safety, logistics, legal, and recalls?

Developing A Plan

You have an advertising budget, but you don’t have time to develop a fully integrated advertising/marketing plan.

Promotional Consultants Solve Problems

Product Knowledge & Experience

Promotional consultants have extensive knowledge and access to products and are working with them every day. They know what’s new and trending and which products will have the largest reach and recall for your budget and target audience.

Industry Expert & Business Partner

From the moment you consider promotional products until the day your products reach your customers hands—and beyond—your promotional consultant will be with you every step of the way.

Advertising Pros

Not only are promotional consultants product experts, they are knowledgeable marketing professionals who understand and know the most effective ways to reach your target audience.

Find A Consultant Near You

Successful promotional campaigns don’t happen by chance. To realize goals, promotional programs must be carefully planned, taking into consideration the audience, budget and, of course, the ultimate result to be gained. While it’s true that you can buy a product anywhere, an experienced promotional consultant can help you solve problems, plan programs and get results.

Find An Expert


The only advertising your customers will thank you for.

These award-winning campaigns demonstrate real work strategies and results, and show the impact you can achieve when promotional products are used alone or integrated with other media.


Promotional Products Influence Consumer Behavior

88% of consumers recalled an advertiser on a promotional product that they received in the last 12 months, according to the Influence of Promotional Products on Consumer Behavior study. Promotional Products Work.

Consumers Love Receiving Promotional Products

83% of American consumers surveyed said they like receiving promotional products with an advertising message, according to The Effectiveness of Promotional Products As An Advertising Medium study. Promotional Products Work.

Advertisers Love Promotional Products

70% of advertiser and agencies consider promotional products effective or highly effective, according to the Buyer Insights: Ad Agencies & Advertisers study. Promotional Products Work.

Promotional Products Trends

A snapshot of the buying habits and preferences for promotional products among ad adgencies and corporate advertisers.

A Quick Breakdown

The Modern Consumer In The Driver's Seat

A snapshot of the buying habits and preferences for promotional products among ad adgencies and corporate advertisers.

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Collegiate Corner

Professors & Students

Promotional products should be an integral part of any fully integrated marketing, communication and advertising campaign. They are the tangible medium in a digital world. And as such should be a part of any collegiate course focused on martketing and advertising.


Promotional Products as Marketing Drivers

A two-part lesson plan for incorporating promotional products into a comprehensive introductory course in advertising, public relations or integrated marketing and communication.


PPAI at 100

Promotional Products Association International (PPAI) is the promotional products industry’s not-for-profit trade association. For more than 100 years PPAI has focused on strengthening and advocating for the promotional products industry.


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